Build Your Brand
Stand out among all of the accommodations. Strategize the way you present your brand with display ads. Secure your online sales with search engine marketing. With the right digital marketing solutions, you can grow faster.
Search Engine Marketing
Search engine marketing (SEM) is using paid advertising based on some certain search terms, to ensure your brand and services show up in search engine results pages such as Google when there are people doing their online search with those terms.
With a team of SEM experts, Hotel Link helps you devise a list of keywords that works best for your hotel or property and action it in the most cost-effective way.
Programmatic Real-time Bidding Advertising
With the power of in-house and purchased data from travel partners, Hotel Link has insight into how to target inbound intenders such as flight bookers and frequent travellers, and drive them to your website by displaying your ads to them in selected web spaces.
This digital marketing strategy is referred to as programmatic real-time bidding (RTB) ad, where we buy ad impressions based on the real-time auction. The powerful retargeting technique is also applied to re-attract your previous website visitors who did not make a booking, and encourage them to move to the next stage of decision.
Why Digital Marketing Services?
Rather than investing your money on expensive headcounts, achieve more by outsourcing it to a team of experts who specialises in the field of digital marketing. Hotel Link provides customised solutions that optimise your budget.
We have detailed insight and data lists, from destination intention to flight bookings to travel frequency.
We build personalised campaigns with the assistance of automated platforms to minimise cost and human error.
We optimise all channels in one place with all touchpoints included to ensure the best efficiency.
We keep records of all channels and strategies in one platform to avoid any duplicated conversions.