Digital Marketing Simplified. It’s critical that you tune in to one of the most effective ways to expand your business and reach new guests. Hotel Link’s digital marketing strategies can help you achieve that.
Stand out among all of the accommodations. Strategize the way you present your brand with display ads. Secure your online sales with search engine marketing. With the right digital marketing solutions, you can grow faster.
Search Engine Marketing
Search engine marketing (SEM) is using paid advertising based on some certain search terms, to ensure your brand and services show up in search engine results pages such as Google when there are people doing their online search with those terms.
With a team of SEM experts, Hotel Link helps you devise a list of keywords that works best for your hotel or property and action it in the most cost-effective way.
With the power of in-house and purchased data from travel partners, Hotel Link has insight into how to target inbound intenders such as flight bookers and frequent travellers, and drive them to your website by displaying your ads to them in selected web spaces.
This digital marketing strategy is referred to as programmatic real-time bidding (RTB) ad, where we buy ad impressions based on the real-time auction. The powerful retargeting technique is also applied to re-attract your previous website visitors who did not make a booking, and encourage them to move to the next stage of decision.
Rather than investing your money on expensive headcounts, achieve more by outsourcing it to a team of experts who specialises in the field of digital marketing. Hotel Link provides customised solutions that optimise your budget.
We have detailed insight and data lists, from destination intention to flight bookings to travel frequency.
We build personalised campaigns with the assistance of automated platforms to minimise cost and human error.
We optimise all channels in one place with all touchpoints included to ensure the best efficiency.
We keep records of all channels and strategies in one platform to avoid any duplicated conversions.
Why Hotel Link?
Take your digital marketing, sales and services to the next level. With an expert team of marketers on your side, you’ll ace it.
We’re your seasoned digital wiz
Hotel Link has been in the industry for more than 10 years. We drive digital awareness and direct sales like no other. We specialise in the travel industry. We build deep-rooted partnerships with hoteliers and owners like yourself.
We believe in real, hands-on experience
We invest in honest advertising and marketing strategies that works. We help brands to grow and we’re backed by traveller’s data and optimisation engines. Work with Hotel Link, and you’re guaranteed in good hands.
We use global standards as a baseline
We ensure smooth execution by using the tracking technology operated by Google Marketing Platform. Our experts handle the technical things and get data-backed results back to you.
We report and keep you in the loop
We give you access to a reporting dashboard that shows you all the bookings and revenue updates. You get to check progress on a daily basis. And if you have any questions, just ask.