As social media grows in importance and the volume of commentary grows on all channels it becomes harder and harder to monitor how your reputation is faring online. We see travellers leaving feedback on TripAdvisor and the major OTAs and posting on Facebook, Twitter etc all the time. Even more difficult is following how your competitors are doing and making sure you are not falling behind.
This is the essence of what the online reputation manager module is all about. You can not only track your own performance in one place, but also the performance of competitors you’d like to follow.