Less than three months after relaunch the website of its ground-breaking digital-marketing products for accommodation providers, Hotel Link Solutions has been singled out for its first honors. Earlier this month, the annual Asia Pacific Travel Innovation Awards announced its shortlist for 2013 and Hotel Link Solutions was nominated for Best Travel Technology Supplier Website.
In association with TravelMole, one of the largest online travel trade communities in the world, and EyeforTravel, a leading global media company specialising in business intelligence for the travel and tourism industry, the Asia Pacific Travel Innovation Awards encourage excellence in online travel in the region. The Best Travel Technology Supplier Website category looks at all the components and innovations that make a website stand out and not the business the website represents.
“When we developed our new website, we aimed to created something user-friendly and clean, something that would break through the ordinary and impress both our clients and visitors,” said André Franchini, CEO of Hotel Link Solutions. “Our website was developed using WordPress, which gives us the management flexibility necessary to keep it fresh and updated.”
The new Hotel Link Solutions website uses a responsive web design structure, the most current technology, to allow for a seamless user experience independent of the user’s device and screen size. This technology makes websites look as attractive and optimized on smartphones and tablets as it does on laptop and desktop computers.
The other key feature to making the website stand out is the homepage explainer video. “Videos are able to capture a visitor’s attention and deliver a very concise explanation of what we offer in just two minutes,” remarked Franchini.
The Hotel Link Solutions website is the marketing base of the company, promoting its digital-marketing products and solutions to hoteliers globally, which range from a clean template-based website to a sophisticated channel manager that handles the online distribution of accommodation providers.
The TravelMole Web Innovation Awards winners will be proclaimed at an award ceremony on May 28 at the EyeforTravel Travel Distribution Summit Asia in Singapore.